Little Guide to Personas

“Personas” are one of the artifacts in the current user experience practice that

Customers, Users, Beneficiaries

Pet Peeve: User vs Power User

This is a common dichotomy that worked its way into interaction design in the mid 2000s.

The problem is that this classification just doesn’t work in practice. It’s too reductionist and it becomes a distraction from actually unpacking the mindset that real people have when using a product or service.